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#color

ista

L'ORÉAL PARIS

COLORISTA

L'OREAL PARIS

The Colorista Halloween Campaign helped inspire creative Halloween looks using Colorista Spray & Colorista Hair Makeup Halloween Kits! 9 influencers created Instagram posts (static + video), stories & contests showcasing how the products played a key role in bringing Halloween looks to life. For some influencers, the campaign was in collaboration with Shoppers Drug Mart & Jean Coutu.

9

influencers

3.9M+

impressions

146,994

engagement

4.61%

engagement rate