Sundae Creative is your full-service, one-stop-shop creative agency specializing in custom consumer experiences, content creation, public relations, event management and influencer marketing.


At Sundae Creative, we dream up, create and execute disruptive and innovative

strategies to maximize your brand’s awareness to its highest potential.


By breaking the confinements of traditional PR, we work with a clear perspective of what’s expected

from an agency partner in the world of Gen Z and, surprise – millennials.

With no creative limitation and with a keen ( and proven!)  understanding of what makes people click, like, share and convert, we are fiercely passionate about bringing to life a communications approach  that is cohesive and integrated – creating activations and initiatives that reach your targets on all platforms.



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Having worked client-side for many years in the beauty and fashion industries, notably at L’Oreal & Mackage, co-Founder, Karine Idrissi launched her own PR & Influencer Management agencies. She has a fresh perspective into what clients are looking for and what they expect from their Public Relations team. Highly experienced in Social Media and the digital landscape, this unique point-of-view brings an added element to all strategies put forth to clients.

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Kristina is a dedicated PR & Communications professional with over

10 years experience in communications. She has in-depth understanding of the luxury and mass markets, with a keen knowledge of the lifestyle, fashion and beauty industry. A seasoned event planner, marketer and social media expert, her qualifications can be adapted into building and driving the voice of your organization through key media channels. Creativity, fresh ideas, constant motivation and hunger for results is what drives Kristina.

Photographer, content specialist and fashion enthusiast, Karolina has been lending her expertise to the lifestyle industry for 15 years.  She turned her love of photography into a creative service and works with brands such as Browns Shoes, Birks, Hotel William Gray and L’Oreal in order to create content that captivates social media audiences across Canada

and beyond. Check out her blog/ portfolio, nineblonde.com where she

documents her photography ranging from fashion and interiors to travel and lifestyle.